Offering Books for Free, with Interview

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It’s a question that often comes up from fans and other writers. “Why do you offer any of your books for free?” I usually give my answers when the question comes up, but one curious reader asked me several questions lately, and I figured that they might make for a good posting on the subject. So here we are.

Free books have flooded the marketplace lately, from Amazon to Barnes and Noble, from iTunes to Kobo. Independent author-publishers are beginning to ...

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Book Marketing and Promotion

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I’ve been asked from time to time how to get a book out there and get it going, so I decided to make a post about it instead of telling everyone individually. I have a book marketing eBook on Amazon (for $0.99) and it’s on Smashwords (for free), so you can check it out if you want to learn some extra tips on marketing just to Amazon’s crowd. This is more of a general book marketing and promotion post to ...

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Loss Leaders and Giveaways

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What are loss leaders?  Can they help you?

In the self-publishing world (and in product sales in general), a loss leader is a product that you put out in front of people at a cheap price – sometimes at a loss to yourself, thus the term “loss” leader – which is meant to entice people into trying out the cheap one in favor of possibly purchasing the other products (in my case, books) that you publish later on.

This article discusses the ...

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The Dying Times – Press Release Issued for Free

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I wanted to spend a few moments talking about a website that I was told about called 24-7pressrelease.com.  I have issued my first press release (for free).  They have other paid options, but I won’t be getting into that until much closer to the time the book comes out.  Right now, just a little stir is plenty.  If I over-publicize right now, I run the risk of both burning myself out and the momentum ...

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