Loss Leaders and Giveaways

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What are loss leaders?  Can they help you?

In the self-publishing world (and in product sales in general), a loss leader is a product that you put out in front of people at a cheap price – sometimes at a loss to yourself, thus the term “loss” leader – which is meant to entice people into trying out the cheap one in favor of possibly purchasing the other products (in my case, books) that you publish later on.

This article discusses the ...

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