Loss Leaders and Giveaways

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What are loss leaders?  Can they help you?

In the self-publishing world (and in product sales in general), a loss leader is a product that you put out in front of people at a cheap price – sometimes at a loss to yourself, thus the term “loss” leader – which is meant to entice people into trying out the cheap one in favor of possibly purchasing the other products (in my case, books) that you publish later on.

This article discusses the ...

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Giveaway in the Planning for Q1, 2011

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I am planning to offer a giveaway beginning in January, 2011, consisting of a Kindle 3G, as (usually) seen on the front page of Amazon.com, and a few other goodies for second and third prizes, such as signed copies.

Stay tuned.  I am working out the full details of the sweepstakes, and I’ll have it ready by January 1st.

One way to enter will be through purchasing digital or print copies of the book, but don’t worry:  anyone who ...

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Clandestine Sanctuary Interview and Giveaway

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Greyz Grimalt over at the Clandestine Sanctuary, after giving a glowing review of The Dying Times, has requested to do an interview and to host a giveaway.  Late Nite Books has agreed to offer three (3) electronic copies of the book to the winners of the contest.  Good luck to all participants!

To read the interview and partake of the contest, check it out here.

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